LEESBURG, Fla. (January 22, 2014) – Ohio based country music group Pistol Holler will be headlining the kickoff concert for Habitat for Humanity of Lake-Sumter’s 25th Anniversary celebration thanks to one of the band member’s seemingly innocent follow of Michelle Turner’s personal Twitter account one day last October. Michelle Turner, who is Coordinator of Marketing, Special Events, and Social Media for the Lake-Sumter affiliate, visited the band’s Twitter page and website to find that they were a country music band from the Ohio area.
Turner, a fan of country music, returned the favor and began following the group in the hopes that one day their touring would eventually make it to Florida. As she listened to their music more closely, she found that Pistol Holler’s song “Calling All Heroes” resonated with the volunteer based mission of Habitat, as well as the Lake-Sumter’s newest initiative- VolunTourism of Central Florida . Turner decided to contact the group to use the song in various marketing and promotional materials. She got in touch with the band’s manager J.T. Stewart and explained the affiliate’s mission and plan for the song.
As the conversation progressed, Stewart mentioned the possibility of the band traveling to Florida, volunteering on a house and then performing a concert to generate publicity for the work Habitat for Humanity of Lake-Sumter is doing in the Lake and Sumter communities. Fast forward to January as the affiliate begins planning its year-long 25th Anniversary celebration that will kick off in March. Pistol Holler has committed to headlining Habitat for Humanity of Lake-Sumter’s 25th Anniversary Kick-Off concert on Friday, March 28th at Ferran Park in Downtown Eustis. While the remaining details of the event are still shaping up, Pistol Holler will arrive on Thursday to volunteer at a home in the area and will spend Friday preparing for the community concert on Friday night. Local Teen Talent Kayla Alvarez will open the night with the National Anthem.
So, while it was modern technology and social media that brought together Habitat for Humanity of Lake- Sumter and Pistol Holler, it is Habitat’s traditional core values of community unity and service over the last 25 years that will be celebrated at the upcoming concert in March.
“You can be a hero.
It’s in all of us, if we dig deep enough.
We all have a purpose,
our life on this earth is not determined by where we’re from.
We’ve all been called by one who sees through different eyes.
Who will answer, who will just stand by?”
– Pistol Holler “Calling All Heroes”