WILDWOOD, Fla. (March 8th, 2013) Female Consumers along with Entrepreneurs from direct sale organizations converged on the Wildwood Community Center Friday night for Girls Night Out: Shop and Salsa –a female only networking event and party as International Women’s Day was drawing to a close.
At approximately 5 p.m., vendors representing various direct sales organizations arrived at the Community Center to set up their displays and prepare for the attendees who were scheduled to arrive 6 p.m. Women arrived much earlier than anticipated and immediately the networking began as each woman received a ‘swag’ bag- a bag filled with business cards, promotions, and gifts from local businesses and direct selling organizations in an effort to connect with potential consumers.
Direct sales organizations- many fashion and beauty based like Mary Kay, Park Lane Jewelry, and the accessory company Thirty-One- continue to expand and grow through networking events like Girls Night Out: Shop and Salsa. According to the Direct Sales Association, women accounted for 78 percent of 15 million direct sellers in 2011. In 2009, the Direct Sales Industry as a whole was responsible for $28 billion in retail sales. As Forbes contributor Tom Watson wrote in his Women’s Day commentary, “I don’t think there’s a more powerful networked force than networked feminists out there.”
In addition to the networking amongst potential customers and vendors, 7 p.m. brought the salsa portion of the evening. According to Zumba CEO Alberto Perlman, fourteen million people currently participate in Zumba classes. Over 50 of those people – many of them loyal students of instructor for the night Gisele Zamperlini – danced for over an hour to the Latin Music that filled the Wildwood Community Center throughout the evening. Even after Zamperlini completed her duties for the night, many continued dancing until 9 p.m. when host Christie thanked everyone for coming and urged everyone to get in those final conversations with the vendors before leaving for the night.